Shelby Wall is a senior brand strategist and freelance copywriter based in Nashville, TN.
Professionally:
Seasoned storyteller passionate about strategy. Writer of whip-smart copy that converts. Experienced in a variety of industries and styles: construction, healthcare, behavioral health, law, B2B, interior design, real estate, wellness, beauty, and more. Driven SEO specialist regularly ranking on the first page of Google. Eagle-eyed editor.
Personally:
Language enthusiast who stockpiles outstanding turns of phrase in the Notes app. Big fan of old-timey burns (dunderhead, mooncalf, cad). Rock collector. Photographer. Voted “wittiest” in high school.
Senior Brand Strategist,
Senior Copywriter,
Copywriter
FieldWrk, BuildWitt
2024 – present
Senior brand strategist for heavy civil construction clients reaching $1B in annual revenue. Facilitator of discovery sessions, strategy sessions, and onsite workshops with a variety of key stakeholders. Source for clear, insight-driven strategy designed to define each business’s identity, purpose, and brand positioning.
Responsible for writing foundational messaging, overseeing project execution, and collaborating with the creative team to bring strategies for campaigns, branding exercises, and marketing efforts to life.
Started at BuildWitt as a copywriter in April 2024. FieldWrk, BuildWitt’s creative agency, spun off into a separate business in 2025. Promoted to senior copywriter in 2025, then senior brand strategist in 2026.
Freelance Copywriter
Wildflower Creative Writing
2023 – 2024
Crafted compelling stories for legal blogs, home health providers, and mental health centers (utilizing SEO best practices, of course). Clients included Reframe, the App Store’s #1 alcohol cessation app.
Director of Content Strategy
Webconsuls, LLC
2019 – 2023
Copywriting · SEO · Editing · Research · Project Management · Creative Thinking · Problem-Solving · Attention to Detail
Senior copywriter for all high-profile clients. Author of over 1,000 content pieces including blogs, SEO website pages, conversion-oriented landing pages, email blasts, press releases, ads, product descriptions, sales collateral, infographics, and social posts.
Copyeditor (proofreader) for all contractor writing submissions: grammar, flow, style. Fact-checker who provided feedback on sensitive subjects and ensured compliance with regulatory standards.
Content strategist responsible for ideation and launch of effective, mold-breaking strategies for each client. Central project manager who liaised with clients, stakeholders, and agency partners. Creative director with sole oversight of quality, on-brand content from concept to production.
Creative Director,
Senior Art Director
Gyrosity Projects, Stadiumred Group
2016 - 2019
Primary consultant for all client site optimization, crafting of brands, design direction, and any written materials leaving the company. Extensive copywriting and editing work on all client publications.
Proactively developed standards, processes, and best practices for content creation. Explored new concepts and revitalized existing campaigns. Established the visual identity, voice, and emotion of brands. Drove the creative execution of client advertisements, photography, websites, and other marketing materials.
Managed and grew the creative team, which included recruiting, mentoring, and managing new full-time employees and freelance contractors. Determined how to best represent a concept, which elements to use, and the overall execution of campaigns. Managed the on-time and on-budget delivery of work by the creative team.
Gyrosity Projects was acquired by Stadiumred Group in 2018.
Digital Marketer &
Graphic Designer
Absolute Wireless
2015 - 2016
Education
Belmont University
2011 - 2015
Interviewed at Absolute to be an executive assistant. Through demonstrated skill, was promoted to the role of graphic designer before also taking on full responsibility for marketing and social media.
These marketing efforts made the company $1.4 million in ten months. $200k of that was from Facebook ads alone. At times, these campaigns were responsible for over half the traffic coming into Absolute’s brick-and-mortar stores.
B.S. Psychology
B.F.A. Photography
Honors Diploma: Leadership Studies